Haier lower prices- Chinas Rational return home appliances.docVIP

 PAGE \* MERGEFORMAT 7 Haier lower prices: China’s Rational return home appliances Haier air conditioners sharp price cuts, and Haier large-scale and national United States, Suning cooperation, Haier’s positioning in the low-end mobile phone users. The beginning of 2004, has been the ‘only fight worth fighting, non-price competition’ as the main market, Haier’s starting to happen, the slogan amazing changes. Three consecutive moves so that people outside the industry are all know what to do, especially long-term price war following the Hale beating the drums against the faithful scholars and ‘gunmen’ are now only a silent look of the new changes in Haier. Haier price cuts do not lose face In the air-conditioning industry-wide outbreak of World War II in 2003, seems to be in order not to rhetoric at odds with the president, Haier air conditioning is only secretly cut prices. The February 9, 2004, Haier is an anti-low-profile appearance in terms of price warfare has taken a bold two-step, on the one hand and the appliances channels ‘price killers’ Gome and Suning high-profile co-operation, on the other hand is a comprehensive national reduce air conditioning prices, this country come up with 4 main models big ‘release price’, 1.5 hanging down to 1999 yuan from 2200 yuan, one hanging down to 1399 yuan from 1680 yuan, and the other two oxygen bar air-conditioning 1.5 horses also Kuangjiang 400 yuan, a decline of up to 18%, another an air-conditioning is also down 200. Haier was originally in the price war has been more cautious and low-key, it seems that a price reduction is to talk about Haier’s own one’s own face. But in fact the average price of air conditioners have been in 2000 nearly 5,000 will go to 2,000 yuan less than in 2003, as well as data show that in 2000 the demand for domestic air-conditioning was only 4 million units in 2001, part of the brand launching ‘price war’ After the air-conditioning capacity of up to 600 million units in 2002 increa