Haier Revolution.docVIP

 PAGE \* MERGEFORMAT 21 Haier Revolution As early as September 8, 1998, Haier Group CEO Zhang Ruimin on raised in a middle-level cadres ‘Business Process Re-engineering’ concept. By this time, China’s home appliance industry price war going on. What is Business Process Reengineering? U.S. management expert Hamer explained: The company’s business processes a fundamental re-thinking and thoroughness of the re-engineering, enabling enterprises to cost, quality, service and speed gained dramatic improvements. Hamer said: ‘Process Re-engineering is a revolution, it means business to start from scratch, start all over again. ‘Could be Haier is already very good, and why should we engage in process reengineering? Perhaps, apart from Mr. Zhang himself, no one can find out. Zhang said: ‘Process Reengineering for Haier, the purpose is completely broken the shackles of the old us continue to innovate and continue to develop things. This includes that we have got used to the management model, we process hundreds of times before, including the original’s success. ‘Negative, breaking in the past that has been very successful Haier, a new recycling Haier, this is indeed a revolution. And this revolution For the eyes of too many people have ‘attained name and fame’ and Zhang is undoubtedly more challenges than opportunities (because of the international business process reengineering success rate of only 20%). This not only requires him to have superhuman courage, or to him personally, as well as Haier’s a very severe test. Because people still prefer to the success of Heroes of. Hamer said: ‘Process Re-engineering is a revolution, the revolution is not a dinner party. ‘Indeed, Zhang and Haier is very aware of their choices. We found his ‘revolutionary ideals’ and the theory of the world’s management guru here coincide. Because the world is generally agreed that the latest management theories, business re-apply to three categories of enterprises: the first category is problem