Guard against high-level private enterprises to become invisible barriers to brand building.docVIP

 PAGE \* MERGEFORMAT 5 Guard against high-level private enterprises to become invisible barriers to brand building Chinese private enterprise’s brand awareness in the awakening of many companies want to build their own brands to improve the overall competitiveness of enterprises. However, private enterprises in brand building on the road there is a big invisible obstacles: lack of senior leadership and understanding of a correct understanding of the brand. This obstacle many private enterprises are not aware, many private enterprises in brand building on the road, causing a lot of waste, but also to go very hard, very hard. Decided to create its own brand of entrepreneurs, many people are given this task a high-level, for example, general manager, but not seriously considered whether the right person or not. As a result, in many cases, corporate executives there is no systematic understanding of the brand, but remain in the state of half-baked knowledge. Of course, if corporate executives to recognize that they were ill-understood, and then hidden under the heart to not have much to learn from the bad effects. Unfortunately, many executives self-righteousness, assumed a posture of experts, pointing to the subordinates of pointing a consultant. As a result, companies may chose to do a design with the only advertising companies to carry out brand building, brand building to the inevitable result has brought about a ‘visual image’ building - picking up sesame seeds, pound-foolish. After a period of time until the co-operation, entrepreneurs was suddenly discovered that unsatisfactory performance of their own brands, the effect is minimal, must be re-developed brand strategy. It can be said that this is a result of corporate executives do not know the brand, one of the typical negative effects. Such a lot of private enterprises. Of course, its negative effects far beyond this point, there are many, for example, many private enterprises in top leadership can not