Guard against the trap of personalized wine.docVIP

 PAGE \* MERGEFORMAT 9 Guard against the trap of personalized wine Personalized wine is a factory for better service to consumers, corporate customers, while providing personalized wine standard design services, that is marked with printing in the wine consumers, corporate customers the image of the photo, at the same time blessed with words or specially produced for the words, etc.; aims to meet customers individual needs and to expand sales. Since 2000, the author of a well-known domestic manufacturers (referred to as A), wine personalized tracking the work of observation, the result is not satisfactory, and there have been many problems in the hope of wine below, have implications for manufacturers. A manufacturer of wine to carry out personalized service aimed at consumers (mainly wedding market), terminal (referring to supermarkets, restaurants, night games, etc.), enterprises and institutions and other markets, to the end of 2003, although the higher growth rate of the workload of individual However, the total three years of work for less than 4 million TEUs (referring to 1 * 12 package), full-year 2003 the total work of personalized wine only A manufacturer 0.65% of total sales that year. The factory as early consumers in major markets, personalized wedding, in addition to two cities of the good things (of course, some areas of wine for the wedding market, promotion, without making the underlying personality wine design, not do in this discussion), other regions there are only a few sporadic orders (more than 5-10 per single standard boxes), not yet open. The reason is that market concentration in the holidays, wedding, dealer market is too small due to time reasons and without the promotion, and some dealers personalized wine too self-paste standard trouble; in some areas of the consumer does not agree with wine, personalized service that has its own wedding posted photo unlucky throw away after drinking wine; also some dealers to promote improper me