Guerrilla marketing opportunities Reality Show.docVIP

 PAGE \* MERGEFORMAT 7 Guerrilla marketing opportunities Reality Show In the 21st century, an “reality show” wave in the global television industry quickly set off waves. As a mainstream form of television programs, it authenticity, and you see the private and intense competition in attracting the attention of global audience of millions . I think that Zhao Wen Wu, both from the number of programs, or from the program’s audience ratings reflect the point of view, reality shows have been with the television news, TV dramas now constitute the three combinations. With the popularity of reality shows, behind the high ratings of its commercial value has become increasingly prominent corporate ad spending began to tilt to the reality TV show. Sponsored by the British guerrilla Tesco British retailer Tesco is one of the world’s three, but also the UK’s largest retail companies. I Wenwu Zhao found that it recently for the British reality show lt; gt; Marketing is worthy of attention. UK lt; gt; Is a file and the lt;”American Idolgt;gt; famous talent show, every Saturday night, almost half of Britons are next to the TV watching this show is. In which a participant in the program caused the British controversy in the society: from Ireland Mary Bonn (Mary Byrne). controversial reason is owned by Mary Tesco UK Tesco (the Tesco) to give the “non-official sponsor.” Before the fame, Mary is only a Tesco supermarket cashier 11 years of service. In Mary attended lt; gt; Program, it’s former employer decided to support Tesco Mary, immediately requested including the United Kingdom and Ireland, including its more than thirty million people voted for Mary. Not only that, Tesco will be the brand advertising and to Mary effective integration of support together. not only “We’re behind Mary” as the recent Tesco ads Foreign Language, and production-related advertisements, in the “ gt; Publish or broadcast program broadcast time. As a retail terminal, supermarket Tesco