Guerrilla Marketing.docVIP

 PAGE \* MERGEFORMAT 59 Guerrilla Marketing Reporter Wang Zhuo / Planning Reporter Wang Zhuo, Mickey Meier Xun (USA) / write out the Chinese companies are still obsessed with ‘the CCTV Standard King’ of the money-burning games in the West, sales were increasingly talked about is how ‘small broad. ‘ The high cost of traditional mass media have been left out, replaced by the details of our lives to become a vehicle of communication, an obsolete tugboat morphed into brand communication path; decorated with products of the three bicycle LOGO passing from your side, a friendly driver to invite you to visit the city by car; a pair of lovers ask you to help with the latest mobile phone camera, mobile phone manufacturers in fact they hired extras ... ... This is guerrilla marketing. Guerrilla marketing tactics, previously limited funds for SMEs in marketing, when ‘small minded’ magic weapon, and now, they are subject Procter amp;amp; Gamble, Kraft and other multinational companies more and more popular; guerrilla marketing, target audience, previously has relied on young, fashionable, outgoing people on the streets of the city, and now in mainstream markets and the proliferation of medium and small cities. For those who can not be restricted in mass advertising and commercial sponsorship of the tobacco industry, companies have to guerrilla marketing as the most important, or even the only marketing weapon. Emergence and development of guerrilla marketing, in an era of information explosion. According to a statistics, the average American every day to reach out to 3,000 public advertising information on a daily basis advertising time for 8 hours more than the average sleep time. How avalanche of business information from these stand out as the first modern enterprise marketing. The various corporate marketing objectives, but also from the previous pure ‘market share (Market Share)’ shift to more long-term, more solid, more valuable ‘mind share (Mind Share). ‘Guerri