Guard against dumping of price advantage turn to hit the industry tape.docVIP

 PAGE \* MERGEFORMAT 5 Guard against dumping of ‘price advantage’ turn to hit the industry tape More recently, rapid expansion in some industries such as air-conditioning industry, there have been some ultra-low-price shocks using market snipers, attracted the industry’s enterprises have to follow, these companies do as they said, that has the price advantage? What untold stories behind their back then? What is the price advantage, the Chinese market have a price advantage on the popular understanding of the meaning that the price advantage is a brand of products than other brands with low prices, which in fact is the price advantage of the one-sided interpretation. First, the performance advantage must be built on a barrier on top of a unique thing, if you have something not superiority. Low-price advantage of an enterprise is often accompanied by overall cost leadership strategy, cost leadership call for a firm to establish a highly efficient scale of production facilities on the basis of experience, go all out to reduce costs, pay close attention to the control of costs and management costs to maximize the reduce the R amp;amp; D, service, marketing, advertising, etc. costs. In order to achieve these goals will result in cost management, despite the attention given to high quality service as well as other aspects can not be ignored, but throughout the strategies is to make low-cost competitors to win the lowest-cost usually required with a more favorable position a high relative market share or other advantages, such as with the raw material supply of good relations. A very attractive total cost of leadership. Once the company has won such status, the higher profit margins can also re-invest in new equipment to maintain cost leadership, and this investment is often a condition for keeping costs low. The price of color TV development stage of the history of the fighting in fact that we do not have any business color TV enterprises have price advantage.