Haier Where is it heading-.docVIP

 PAGE \* MERGEFORMAT 18 Haier Where is it heading? At this point, why I would like to focus discussions ‘market chain process reengineering’ and ‘international’? Because this is all enterprises in the economic context of globalization can not avoid the need to address the problem! After accession to WTO, internationalization of all enterprises are not out of reach, nor is it like it or not the issue, but must face the question! To respond to international and internal organizational structure must be changed, that is, the competitiveness of enterprises must be the international competitiveness, which is a long-term problems faced by Chinese enterprises. As Haier, from the diversification strategy to international transfers, including September 8, 1998 proposed market chain process reengineering, has now been five years. At that time, when raised, and there are no clear we must know how to do each step, but there is a very clear idea, which is: everything to join the WTO as the background to design our work. 5 years down, today we join the WTO, at least to avoid intense price competition in the domestic appliances quagmire Haier can not be sustained in future development, process reengineering is very important. 〖 Home appliances such vicious competition? 〗 Home appliances industry is the highest level of China’s market, most competitive industries. Until now, many enterprises is difficult to continue to develop, there have been many problems. For example: A few years ago is the color TV industry; 2002 is a washing machine industry, many have acquired a good brand is lost; in 2003 is estimated air-conditioning industries; in 2004 is what a business? All of this is reflected in the price war, while the reasons for lower prices is that the product structure and production of products, ideas - because you are not for the customer to find products, but to find customers for products, namely: the product is not the first sales of reproduction, but rather first