Haiers internationalization are always the first step in.docVIP

 PAGE \* MERGEFORMAT 7 Haier’s internationalization are always the first step in In recent years, as the financial crisis, the impact of a series of events, China’s household electrical appliance enterprises to expand overseas, the halo gradually faded, the internationalization of China’s household electrical appliance enterprises the hard road to restore the status quo is true: As the world’s largest home appliances manufacturing base is much harder to load from the important task of the global appliance leader. However, a group of Chinese household electrical appliance enterprises, beginning from the start has set a goal of creating world-class brands; their outstanding example of Haier, through strategic innovation, market innovation, management innovation and a series of measures to actively promote its own brand upgrade, exploring a Chinese enterprises abroad, the road of creating their own brands. Status: export or sell? It is understood that since 2001, China’s household electrical appliances exports maintained rapid development. At present, one in every 10 units of air conditioners sold nearly eight units produced in China, while the refrigerators, washing machines, color TV sets accounted for the supply of nearly 6 percent of the proportion of household electrical appliances to be a truly great power. However, the reporter noted that in the Chinese household electrical appliances exported in large quantities behind the appliance industry as a whole strategy is the fault. From upstream of technological innovation, to the middle reaches of the manufacturing process, to the downstream marketing From EMKT. value-added, domestic enterprises for the manufacture of reduced-generation plants, sell only cheap labor, with only a large-scale manufacturing cost advantage. In recent years, the overseas export of household electrical appliance enterprises, that is, accept orders, to provide assembly, while the lack of upstream R amp;amp; D of new technology pr