Haier- Strategic Transformation urgent.docVIP

 PAGE \* MERGEFORMAT 10 Haier: Strategic Transformation urgent In 2004, there have been media to issue such a question: in the end should be a high-profile Chinese companies like Haier, or a low-key, such as Huawei? Unfortunately, at that time did not give a convincing conclusion. This time around, today we are not already found the answer? Held at the end of 2005 ‘Haier Haier’s global business 21 anniversary of the brand strategy seminar’ said the forecast total revenues in 2005 Haier achieved 103.9 billion yuan as compared with 2004, up 30 billion yuan (Writer’s note: Previously, Haier in a variety of media, announced that in 2004 achieved revenues of 101.6 billion yuan; if this data is correct, then the revenue growth in 2005 should be 2.3 billion rather than 30 million.). It is reported that the 30 billion increase in structure consists of two parts: First, overseas sales grew by about 6.4 billion, the second is a negative growth in domestic revenue 3.4 billion. It should be noted here two facts: first, the Haier 2005 revenue growth less than 0.3%; second, the first negative growth in the domestic market. Let us now take a look at Huawei situation. It was reported that Huawei’s 2005 revenue is expected to achieve overall sales of 8.5 billion U.S. dollars, up 45%; and overseas sales of 50 billion U.S. dollars, accounting for 59% of total revenues, an increase of 120%. At present, Huawei’s products have been sold to more than 90 countries in the United States, Sweden, India, Russia established its own R amp;amp; D center. Be noted that the above referenced Huawei data, publicly available data for the first half of 2005, and perhaps the year’s actual data and the data somewhat differently. By the end of 2004, Haier was once declared that access to the world’s top 500 is a foregone conclusion, but it was finally narrowly missed. In the eyes of many, Haier as long as little effort, it joined the rank of which is not difficult, however, Haier to us is a se