Hailin Groups strategy of how to achieve a breakthrough-.docVIP

 PAGE \* MERGEFORMAT 8 Hailin Group’s strategy of how to achieve a breakthrough? Hailin Group should be a underwear, one of China’s earliest, and their 80s born in the twentieth century, when the market only three guns and Hailin 2, once of glory; to the early 90s, the brand began to operate Hailin , mainly for middle and low market, annual sales could reach more than 120 million units. Now, in the warm, colored cotton, under the impact of Underwear, minutes away Hailin many loyal customers; the original many old customers have been partial old age is no longer buying them; Hailin Group’s underwear market will become more regular atrophy. Hailin Group, The Great Transformation Hailin brand’s core product is real thick cotton underwear, product feature is not easy for three variants, deeply loved the elderly in Beijing, there was one person in a department store holding the family underwear model, specifically to buy underwear Hailin Its purchase of the grounds that durable, non-deformation. In Hailin Group’s most glorious moments, Hailin underwear market in the Northwest can be done first, second, in Xi’an the people’s livelihood had staged a rush to buy the building Hailin thick grand underwear. Beijing market conditions is not bad. Hailin’s real thick cotton underwear every year for new improvements, and now is already more than 20 generations, its greatest advantage is to take the traditional craft to achieve a major breakthrough, the general in order to dyeing and finishing underwear needs cuff, etc. will be cut, finished, and then sutured; while Hailin underwear to avoid the process of this Road, underwear, etc. The elastic fiber cuff have been well protected, long-term wear, but also essentially the same type. Overtaken by events, in the Hailin Group, a critical moment of life and death, the current Chairman of the Board, Mr. Jian-Ming Fei stepped in since 2002 Hailin groups on a large-scale adjustments: At that time, integrated to the dealers, all squ