Hainan Tourism Strategy of International Marketing.docVIP

 PAGE \* MERGEFORMAT 27 Hainan Tourism Strategy of International Marketing Province a special economic zone 20 years of practice proved that tourism is the most advantage of Hainan, the most features, the most promising and competitive industries. Hainan’s tourism industry but the degree of internationalization is not high, in 2007, the province’s total tourism income of 17.137 billion yuan, of which overseas tourism revenues 2.174 billion yuan, accounting for 12.7%; domestic tourism income of 14.963 billion yuan, accounting for 87.3%. Received the number of 18.4551 million overnight tourist trips, of which overseas tourists received 753.1 thousand passengers, accounting for 4.1%; received 17.702 million domestic tourists trips, accounting for 95.9% ①. It should be said that international tourism and construction in Hainan Island, there are still a big gap between the objectives. The building of international tourism island, simply because international tourism, while tourism is a breakthrough in international promotion and advertisement. Therefore, it is necessary to implement international marketing strategies for the tourism industry as a breakthrough in international tourism in Hainan. First, the status of international marketing of tourism In recent years, Hainan tourism gradually increasing international influence, the provincial government the importance of international marketing is becoming higher and steadily increased its investment in tourism international marketing efforts, take effective measures for promotion of marketing tourism in Hainan, has made more significant results. 1. The Government’s international marketing emphasis gradually be increased. (1) Increase funding for tourism promotion, investment. In 2005, the Hainan Provincial Tourism Bureau’s promotional funding for only 95 million, to 2006, the provincial party committee and government have invested 10 million yuan, Hainan Island, generous to the