Haier- Guanghua behind the crisis.docVIP

 PAGE \* MERGEFORMAT 8 Haier: Guanghua behind the crisis As a Chinese person as a person, Qingdao, Haier, this early rise for the national brand has always been a kind of pride, I feel it is very shiny. However, in recent years, in the seemingly diverse, brand, international singing Guanghua way behind the total gives a feeling of discomfort. Haier is really into ‘diversity’, and take a look at products that are now involved in areas: Air-conditioned computer phone fridge washing machine water heater Range Hood Gas Stove color TV DVD MP3 Pharmaceutical class home real estate Haier would not say that such a pluralism is right or wrong, but a lot of people are worried that Haier would therefore go wrong. Personal view is that Haier will be problems, can be the root causes are not here, this is only the surface problems. Take a look at the network for the evaluation of Haier’s products, in a word: brand high-quality low - China’s top ten brands in the network, focusing on Chinese brands inquiries and rankings [buy purchase net] check out, discover, Haier’s products apart from refrigerators, washing machines and water heaters has an absolute advantage in the rankings, the other of only two , the three levels on the wandering. Haier’s the crux here surface. Haier’s culture and the charm of Haier, Haier, where the value of it? - Innovative, user-friendly innovation. From the very beginning of the ‘Haier service’, to Geert some management marketing models, as well as some products design, invariably reflect the Haier’s ‘user-friendly innovation’. Innovation, so that Haier had been in the forefront of China’s home appliance industry has created many myths. However, as also Xiao and loser Xiao, Haier are too sure of his own this set. Too much trust in order to build the ‘Haier brand’ a; or too cherish everything ‘Haier made’, and this is the real crisis Haier and hidden dangers. Preceding that were a lot of impression of the product description for Haier