Haier risk diversification.docVIP

 PAGE \* MERGEFORMAT 7 Haier risk diversification Perhaps we still have people on the Haier ‘brandish hammers smashed 76 refrigerators Taiwan issue’ moves have good memories. This is a boldness of vision, but also a kind of consumer, the brand responsible attitude. Haier CEO Zhang once said: ‘do the brand, the key is to know what the minds of consumers want. Consumer demand, first quality; to the last century, 90 years, highlights the service; into the 21st century, the need is affordable. Haier’s work requirement is ‘Toyota’ style, to try to make our products to adapt to a variety of consumer demand. ‘ Thus, in order ‘to make our products to adapt to a variety of consumer demand’, Haier excessive overdraft the meaning of this phrase in itself, its four expeditions, not only cross-product operations, but also cross-industry operations, it is not like a country with long-term goal Haier acts. Haier brand in the cross-sectoral ‘expedition’ in the acclimatized Haier’s diversification road full of bumps: Fan: When in 1997 Haier just entering the market when the home fans had ambitious attempt at the A crowded spared from war Quewu strong brands of electric fans to occupy a large share of the market. Later show that it is Haier has suffered the biggest Battle of Waterloo. At present, there is almost not see Haier’s fan product. Medicine: In 1995, Haier’s first investment in a non-home appliance manufacturer Haier Pharmaceutical Co., was born; in a lot of money invested, the date, Haier is still a little medicine, from the brand to technology unproductive, and always of struggling on the edge loss. Dining: Haier invest in the catering industry who gives the feeling of eyes bright, but with the restaurant industry competition intensifies, once glorious moment of Haier Tai Saozai Noodle House has gradually become silent, and most had been closed. Color TV: Haier will thus become the country’s most important manufacturers of color TV, but then growth will be st