Haier Solar energy- pros and cons of home appliances were in transition.docVIP

 PAGE \* MERGEFORMAT 5 Haier Solar energy: pros and cons of home appliances were in transition As the first to enter the field of solar water heaters household electrical appliance enterprises, Haier in home appliances continued leading edge of the field in recent years, the first domestic solar rapidly among the ranks of Army, followed by sun, rain, Sang Le, and other professional enterprises, as many home appliances companies fought solar thermal market benchmark and template. Analysts pointed out that with solar energy technology upgrades, from rural to urban expansion, as Haier household appliances business, will be complete with ready-made home appliances and mature distribution channels to further enhance its leadership in the domestic solar market advantage. Haier’s rapid rise in the field of solar energy, not only solved a lot of controversy of the “household electrical appliance enterprises in the end can not do solar,” “can not do solar,” and so on, also after the United States, million and, Changhong, Manpower, etc. many appliances into the enterprise provides a reference for the template. Unlike solar appliances However, when Haier beginning to enter the solar industry, but also dogged the degree of specialization to the inadequacy of the slow market development, and many other problems. Finally, the special invitation of Emperor Ming Group is responsible for one hundred million to solar FENG Jian-hua, general manager of operations such as a grant professionals to join in the implementation of the solar market-oriented characteristics of the market distribution and marketing promotion. Popularization of traditional home appliances are basically “the first city after the countryside”, and solar energy is just the opposite. This is the marketing of natural layout of the enterprise put forward new requirements. Haier as a domestic appliance industry, banner, brand impact, product research and development, marketing networks, and other aspe