Haier read non-related diversification.docVIP

 PAGE \* MERGEFORMAT 11 Haier read non-related diversification Haier’s related diversification has long been thought the road was very successful. Haier refrigerator specialization through the completion of the famous brand strategy, then use the brand and strong marketing network, and gradually start to do white goods from the refrigerator, and then from white to black appliances appliances, beige appliances and finally to the ultimate success of its appliances kingdom. However, when Haier since 1995, began his path of non-related diversification, it has been the development of people’s doubts. Haier’s unrelated diversification strategy it from household items to the phone, from the bio-pharmaceutical logistics, catering to the financial industry from the all-encompassing, span large, involving many industries, people dizzying. But until today, Haier’s diversification of non-related industries have not achieved as in the past glory, it does not appear that people expect success. Well, Haier’s unrelated diversification is not true, as evaluated by people outside it, is a wrong and dangerous path? How to read a non-related diversification of Haier? 1, Haier whether it should expand the non-related diversification? Needless to say, Haier, non-related diversification should be launched. First, from a strategic view of Haier, Haier is obviously a non-related diversification, after careful consideration of the major decisions made. Haier’s success depends largely on the correct ‘trilogy’ strategy, that is, from professional to do the brand, to related diversification, and then to international development. At present, Haier’s ‘trilogy’ strategy has been basically completed, the enterprise’s brand and management also reached a high level of internationalization. Long-term development in order to Haier, Haier is bound to introduce a new strategy to extend Haier’s ‘trilogy strategy’, rather than related diversification strategy, is clearly able to accomplish this m