Haier is a bad example of the letter.docVIP

 PAGE \* MERGEFORMAT 9 Haier is a bad example of the letter Some people think that positioning theory Naishi ‘marketing of Marxism’, which I agree with it. To see China’s household electrical appliance enterprises are still rushed into the brand extension of this ‘pre-positioning era’ in trap hop, I feel a responsibility to talk about my own views. I ‘marketing Marxist’ point of view may not get all the household appliances industry recognition, but as long as may induce some of Progenitors into the ‘positioning era’, future will be the formation of a huge flood, achievements Chinese home appliance brand ‘red plug all over the world ‘the cause, then the contribution of this article, which baskets than the analysis of the success of Haier’s diversification is how the article is much more valuable. In fact, Haier is an outright bad example, who can take the lead in breaking this false idol, who have the opportunity to like Geli, as a category in the future to become a global hegemon. Position to the Chinese home appliance industry, Modern China’s reform and opening up, first of all studied in Japan. For example Zhang is to Panasonic as an example the original. Learn from Japan’s management and technical, of course nothing wrong, unfortunately, is that Chinese enterprises with the diversification of Japanese companies have also copied over the. The last century 80’s, Japanese companies in the world proud. At the time of China, turn on the TV a look, Toshiba, Hitachi, Panasonic, advertising filled with eyes and ears. Today, however, it? Are all too angry. Japanese home appliance brand in China is not any one player among the major home appliance category. Chinese home appliance industry is the most mature market in China, the most competitive marketing major battleground. Your ability in the end how can there be most fully demonstrated proof. Why do Japanese brands will lose the Chinese consumers? Interpretation of the complex is the experts do, from the custom