Haier launched the ultra-low-cost offensive in Japan that there may be in danger of becoming a synonym for cheap appliances.docVIP

 PAGE \* MERGEFORMAT 3 Haier launched the ultra-low-cost offensive in Japan that there may be in danger of becoming a synonym for cheap appliances Authors: Horiguchi leaf compiled: Duanmu clear statement Japan’s ultra-low price of brand specializing in wholesale sales of household appliances Kakuda radios (Chiyoda-ku, Tokyo) and China’s largest appliance company Haier Group (China, Shandong Province) has stepped up cooperation in the economic downturn conditions for consumers increasingly significantly enhance the conservation awareness of rising sales. While Haier and Sharp, Panasonic, Sony and other domestic appliances predators was extremely weak compared to the brand’s image, but Haier household appliances due to ultra-low-cost functionality and design capabilities are gradually upgrading by consumers of all ages. Haier will seize the opportunity for growth against the wind, in the Japanese market since launching a powerful ultra-low-cost offensive. ◆ filled the role of Haier on a global scale to produce refrigerators and washing machines market share in Taiwan lead the world in the number of first place, but in Japan, its brand influence and visibility arenas. In the consumer economy sudden cold winter, the Seiyu supermarkets and other retailers attempt to break the boundaries of discount stores and home appliances, intervention ultra-low-cost electricity market, and to ultra-low-cost Haier products are known as logical operators to launch ultra-ultra - low-cost offensive in recent years. It is understood that Haier’s sales company in Japan - Haier Marketing Japan (Osaka City Chuo-ku), in 2008 the Japanese market with sales increased by 36% surge to 76 billion yen (about 526 million yuan). Publicity is responsible for the company’s National People’s Congress has invited its Pozhu trend, confidently said: ‘09 years will grow 32% year on year, to achieve 100 billion yen sales targets. ‘It has been revealed in April 2009, the company except with t