Haier inverter DVD2003 end of PIS Planning Record.docVIP

 PAGE \* MERGEFORMAT 8 Haier inverter DVD2003 end of PIS Planning Record Haier has been involved in more fields, with the expansion of business areas, need to strengthen the image of multi-product management. DVD are digital home appliances category, these products faster and faster pace of new product development, market cycles become shorter and shorter. Therefore, in the ‘Haier’ brands, each a new listing of digital integration is particularly important. Its focus is on the parent brand image for products under control, subtlety lies in the harmonization of the changing demand. ‘OK, if’ at the end of 2003 with the listing of Haier’s new DVD, the image of the framework for the development of new products. Entrusted the beginning and listen to Haier’s marketing department explained the product immediately after inspection of stores and appliance chains such as Haier, the city has Distribution locations, generally the situation with understanding of its terminal. Haier is not a leader in the DVD field, it seems that for the time being has no intention to immediately launch an offensive in order to achieve a larger market share. To rely on ‘Haier’ strong support of the brand power, and it would not be too miserable market performance, coupled with the formation of Haier years of a relatively perfect sales model and sales channels, for the listing of new products continued to take a less assertive initiatives , so the only homework work, a solid foundation. Previously, Haier DVD has been on the market for many years, virtue of a good product technology and quality, and Haier has always been a good after-sales service sales can only be described with the tranquil and sales stable. However, the profits of DVD has now been reduced to the critical point, the market new products faster replacement, Haier must increase their own market offensive, lag behind. How to use a method of appropriately ‘conversion’ DVD into the market, consumers receptive to establish the