Hard times how to success OTC billion brand-.docVIP

 PAGE \* MERGEFORMAT 22 Hard times how to success OTC billion brand? Billion brand, refers to products with annual sales (according to the supply price of) more than 1 million drug brand. Become a billion brand, the dream of many pharmaceutical companies. In general, when a brand drug with annual sales of more than 10 million yuan, it crossed the line between life market, with annual sales of 5,000 million yuan, then have a competition, there is a firewall, with annual sales of more than 100 million yuan, then the could become a leading brand market segments; if sales could reach 5 billion yuan, it is the market leader’s lead; if annual sales of more than 1 billion yuan, it is the pharmaceutical market share dominance, worthy Brand Big Mac. OTC market is currently more than 50,000 varieties, less than 120 million brand, 500 million yuan less than 20 brands, not more than 1 billion yuan brand 5, has a million brands are not more than 50 pharmaceutical companies. We can say that the brand has a number of billion in judging whether a business excellence and outstanding symbol: If the business has a million brands, can be called outstanding, star of the industry markets, and because the characteristics of generic drugs market, enterprises can With this Taurus, was sustained and lucrative market returns; If you have more than 2 billion 500 million yuan brand or a brand, then rated as outstanding, is the decisive power industry market, if you have more than 5 billion brand or a 1 billion yuan-class brands, you can crown of excellence in the industry and capital markets Jieke summon wind and rain. Billion in-class brands available in the market, most pharmaceutical companies seize market opportunities at the beginning of the period-hing, the World without heroes, Shu Zi Cheng-mou, the competitive environment in the market is relatively relaxed, preconceptions, a first wave sky is for the traditional brands, such as the Shun Feng Pi Kang Wang, Ma Ying-long, Jieeryin