Harbin Beers entertain.docVIP

 PAGE \* MERGEFORMAT 4 Harbin Beer’s entertain When the dust settled the occasion of the World Cup, summer has just begun, the year the highest temperature, the humidity, the hot dog days of summer children come one after another, which influenced by season for beer, no doubt, the golden season of sales . However, many businesses out of the news is the feedback, “After the World Cup in South Africa, beer sales falling three straight into.” majority of the capital bars, food stalls boss is very depressing: “So one night to have the water around 3000, now stand to gain 833 “, Wumart, Carrefour supermarket with deep feeling:” the volume is probably a drop of nearly half of sales dropped by about two or three, “Wal-Mart promoters feel the most direct:” all of a sudden to not sell moved. “ The bad news for us and the signal is that no matter what kind of “event marketing” or “sports marketing”, are just business leveraging brand awareness, sales pulled a means only. These measures may be effective, soon attracted a lot of attention, but the real strong sales of the normal market, it must be through the persistent hard work can achieve, any kind of overnight, blockbuster attempt unrealistic rosy illusions. World Cup sponsor two Chinese, the British interest is non-liquor brand, not the author reviewed the list, and Harbin Beer’s high-profile participation, Jun Tang been ridiculed as “a no chance to the international brand in China is heavily to make international advertisement “, a” positioning error. “Although the Ministry of Corporate Affairs, InBev Anheuser-Busch responded that the logic of marketing, Harbin Beer Cup, only two goals: first, Harbin beer brands in the country to improve the visibility and status, and second, leveraging the world Cup try for Harbin Brewery’s sales. But this is still Harbin Beer questioned by many people in the industry. Objectively speaking, Harbin Beer in the country there is a certain influence. The creation in 1900 of the C