Harvard can not see the business case for the five.docVIP

 PAGE \* MERGEFORMAT 11 Harvard can not see the business case for the five Towards the end of last fall, I received a call from an old friend General Feng, hoping his hand on new varieties of Jurgen film to achieve cooperation. Simple communication, I immediately put aside a few planned projects are operating, rushed to the von Corporation, to discuss specific cooperation projects. The beach is late October chill was very hot, moist wind in Ruoyouruowu Oyster with taste in general office large von seated sofa, a pot of tea, a simple greeting, the conversation directly to the topic. According to Feng general introduction to Chinese medicine-based company’s product line, covering health care products and other marginal product of R amp; D, prior to investment as the main marketing tool, spot cash, with annual sales of about 34 million, making it passable, but in recent years As the National Essential Drugs List policy control, drug raw materials prices continue to rise, corporate profits are diluted in the long run outlook is bleak. after repeated reflection, Feng and believe that open up their markets and build brand net sales is the only way, so look for advertising to find unique varieties. 2008 a chance, from Yunnan to obtain a total Feng Yi from the traditional recipe - Jurgen, acute diarrhea has a significant effect, the mechanism to dampness, convergence-based After targeted R amp; D department to adjust, add a blind Chinese herb spleen, spleen dampness through to the dual role of the purpose to cure chronic diarrhea. A final approval by Jurgen to OTC, for the tablet dosage form, the exclusive production. In this meeting we have before Jurgen first film has been in Nanning, Guangxi and Liaoning Panjin been test marketing, failed.’s Radio talks were taken with 15 “brand TV advertising to spread, pharmacy chain distribution in Tel few , sales are very satisfactory, according to company officials of the narrative, I quickly noticed the problem, Guangx