Hard Terminal Construction Strategy Guide.docVIP

 PAGE \* MERGEFORMAT 17 Hard Terminal Construction Strategy Guide The terminal building is a long-term, arduous task, requiring constant routine construction, maintenance and improvement. In the terminal building would always exist: all branches / offices emphasis is different from the terminal building of the regional black sheep, and the terminal building of the standards vary widely and so forth and so on the issue. How to change the status quo, while effectively improve the effectiveness of the terminal building, unity is a more pressing issue. The ultimate purpose of the terminal building work is to upgrade the terminal sales, but the terminal building work is not done overnight, once and for all things, so the terminal to carry out building work must be carried out periodically, focuses on major markets, focuses on major selling point. Based on 28 principles, according to the regional market size and market potential to take ‘a central focus of two three percentage’ of the strategy, according to focus on key areas of regional à à sub-sequence of the general area in proportion to choose to take the core selling point, and effective sales point, As a stage the focus of the terminal building. A center: Terminal Construction Standardization 2 points: Vivid of store layout Vivid layout of cabinet 3 Percentage: Light box door head covered by a percentage Backdrop coverage percentage Percentage of counter coverage * Hard to build a terminal center: Standardization A complete point of sale packaging is divided into two parts is indispensable: 1. Told with POP: this is now mainly used for promotional products, hot products and retail price promotions. Mainly on the activities of posters, handwritten posters, leaflets, banners and so on. 2.’s Image with POP: mainly used for the brand appeal, the product demands the idea of creating an atmosphere of the same brand. Mainly Roll, X exhibition stands, hanging flags, Pop-up display and so on. Only this