Had to do any business brand.docVIP

 PAGE \* MERGEFORMAT 6 Had to do any business brand As the Chinese and foreign-related experts, Chinese and foreign media and foreign colleges and universities committed to enhancing the exchange of the results of the competitiveness of Chinese enterprises, so a lot of business owners to understand in the 21st century, China did not have the brand will certainly be unable to move the truth, this is a gratifying thing! But I also often received some boss advice, saying that they have very cheap prices, and advertising played more than enough, but also found a big-name celebrities as spokespersons, etc., ask them to do business, I need to do brand? I believe these issues will enable China and worldwide, similar to the last 100 million business owners will consider the same problem. It is necessary to do our business brand? - There need to be done any business brand The Chinese market in 2000 after more than a trade has been in the state of perfect competition, in which case most likely to occur is to use price wars and advertising war to drive the sales, but the above-mentioned two If you are using more, it will form a a vicious circle, creating a market sensitivity to decline in a serious decline in corporate profits, even bankruptcy, everywhere! Question 1, we have the cheapest product prices, there is a need to do the brand? Many enterprises due to cost control and competitive pressures, have tended to adopt a price war means to rapidly increase sales and expand market share. In fact, at the expense of products of this primitive’s interests to do more damage the more the brand’s image, like a lot of garment enterprises are engaged in ‘fire sale bottomless pit’, as sometimes their prices are really cheap, and consumers or require more cheaper, and therefore has not been a breakthrough increase in sales. The solution - to compete on low prices can not make the brand? General individual consumers in the decision whether to buy a particular item, the first