Hard ball marketing attack patients.docVIP

 PAGE \* MERGEFORMAT 27 Hard ball marketing attack patients 1. Channel attack technique Market environment has undergone dramatic changes, the seller-driven market channels made an unprecedented request. Because any sales must be through the channel to complete, natural hard-sphere behavior of enterprises is first snatch channel high ground. Channel patency has thus become the marketing effectiveness of the thermometer, only the effect of any sales promotion tool in the channel to generate actual sales results. Because from the factory-to-end consumers are all the links for the channel, which is the product (the value of non-industrial transformation to achieve the most important part. So the control channel for the channel as I used also has hindered the use of the channels of competitors , which directly attack a competitor’s sales. If you want to channel attacks on competing products, own channels, the control of the very important, it was decided to speculative attacks a critical success factor. But controls need to pay attention means, since the channels are not entirely their own, do not expect the channel of the thinking and their own the complete reunification of interest is their concern. To use them, it is important is to provide a channel beyond the top of the interests of competitors. Through the channel to attack opponents, first of all to live in their own dealer network stability, such as through the organization of dealer meetings, and training to strengthen the stability of the military, by the end of the ordering, before the coming season of “concessions” policy, the dealer , the retailer has sufficient stocks, dealers share capital as such resources as competitive products market channels will encounter great resistance. “Qiaqia” seeds of the channel incentives is a typical case. “Qiaqia” intensive cultivation of the channels to determine the primary end point is not a breakthrough, but on the distributor on. Because only let