Happy sweet custom marriage market.docVIP

 PAGE \* MERGEFORMAT 9 Happy sweet custom marriage market August 28, 2004, I had the honor of participating in an MBA in France, returned to marry a friend reading wedding, wedding in almost a full house, delicious food, wonderful song and dance add to the fun, have not found any unique, and in the wedding not only will end when each of the two boxes ready for the wedding guests, but it is very unique and attracted the concern of everyone, without exception, whom exclaimed, amp;quot;too beautiful.amp;quot; Happy sweet is a friend through the Shanghai tailor a candy factory, candy packaging is the Yi people-oriented, a man and a woman dressed in red and green Chinese clothing personalized packaging, is simply fantastic. Marriage is a life event, regardless of the high-income or low-income consumer groups, regardless of wedding is a big way or small office, busy or not busy, ready for the wedding are essential. Although it’s happy sweet packaging design in many forms, shapes different: lamps and type, basket-type, heart type, Zodiac-type, etc., many domestic enterprises have hope that through good packaging shape to meet consumer demand. With the rapid economic development, consumer income, purchasing power and consumption simultaneously increased consumer demand for the product to meet the simultaneous increase in consumer spending trend style more and more common to the individual consumer from changing. Their own unique consumer preferences, aspirations of individual consumption, but also hopes to achieve the completion of customized products, such social needs will be increasingly by consumers favor. Thus, amp;quot;Customizationamp;quot; strategy also will be produced. Customization has been well-known U.S. marketing master Philip. Kotler known as the 21st century, the latest one of the areas of marketing. amp;quot;Customizationamp;quot; of the market concept. With the advanced processing technology, electronics and information technology and the increasing