Harbin Beer sponsor the World Cup what is wrong- !.docVIP

 PAGE \* MERGEFORMAT 7 Harbin Beer sponsor the World Cup what is wrong? ! South Africa’s World Cup to catch on the athletic field, in full swing, though unlike the previous World Cup is so exciting, but in the game, the World Cup than ever to “intense”, as the saying is: more than intense, exciting enough. Such as: safety problems, attendance problems, game ball, team infighting, etc., but advertising also appeared in several Chinese companies on the scene. Tang Jun, president of Xinhua in its micro-Bo wrote: “Channel for the World Cup, actually saw the Harbin Brewery advertising in the race course, laugh! Have to ... ..., a Chinese brand, there is no opportunity to go overseas, international advertising spend lots of money doing it. “implies that the” Harbin Beer “advertising communication strategies doubt say it point is laugh. Tang Jun, we need to figure out why you say that? Ago, happened to see an interview with Tang Jun’s television programs, talking about why someone like Huawei, ZTE and other IT companies will not be like some of the VW brand, or consumer brands, full of advertising, Tang Jun said that the good: that is, consumer brands face is a great group, and IT business customers or customers face much less, possibly several customers in one country is, therefore, no need to do a lot of ads, second, IT companies mainly rely on innovative solutions and technologies move customers, solve problems, rather than simply build brand with ads. Although it is not exact words, but in general is what I mean. I think that is said Tang Jun to the point, and that he had not done the mass consumer brand marketing, to see the essential difference, in itself makes you admire. Unfortunately, the wise man also make mistakes. Tang Jun is still on the angle to look at IT companies, “Harbin Beer,” the marketing communication. The starting point itself is not quite right, and the beer industry, particularly in China’s beer industry, strategy, marketing, competit