Happy to win the market by marketing.docVIP

 PAGE \* MERGEFORMAT 10 Happy to win the market by marketing Sugar amp;amp; distilling industry in China Excellent Excellent Dealer Club Member: Company Name: Cheng Heng Wine Co., Ltd., Quanzhou, Fujian Province; Company: The business staff 36 people, nine delivery trucks, the annual turnover of 2 million or more; Mainly engaged in: China Great Wall Wine, Kingway Brewery; General Manager: Chen Pei; The successful experience: walking in the front of the market and create new marketing ideas. I remember the year, when Milutinovic with a Chinese soccer team put forward a ‘happy football’ concept, so that China’s large number of players from the past in order to play and playing the kind of thinking, so as to really enjoy the fun of football, but also fulfilled the Several generations of Chinese people ‘kicked out of Asia and the world’ dream. Today, in China’s wine industry, to bring a lot of agents ‘marketing’ on the headache to death, in order to marketing, but marketing is always a kind of ‘cut constantly tangled’ feeling, it seems never know ‘marketing’ is a What kinds of things, let alone appreciate the joy of marketing. But for Quanzhou Heng Chen Pei, general manager of wine into it, but it is very experienced in marketing of the Road, although the marketing is full of sour, sweet, bitter, spicy, but no matter what kind of taste, for Mr. Chen is a kind happy, it is this joy that he has won the market of marketing infinite space. Intensive cultivation of small brought ‘Everything is hard in the beginning’. Mr. Chen began in 1993 involved alcohol wholesale just beginning, but also had little experience, take a lot of detours. But he was not intimidated by the difficulties, but the goal set by pressing his walked step by step, practical, in 2000 constant into the wine industry Co., Ltd. was established. In the early stages of business, Mr. Chen has always adhered to a philosophy is ‘do a small market, expansion of big market’. Mr. Chan knows, do marke