Harbin Central Avenue Drugstore War Case.docVIP

 PAGE \* MERGEFORMAT 4 Harbin ‘Central Avenue’ Drugstore War Case Harbin Central Avenue in the whole country is famous commercial street, which to many a Russian construction of the exotic to create a unique atmosphere and become a scene Bard, this century-old street fame in 2001 masterpiece. Exposure in the media because of its high street is not attractive, but over the past year staged scenes in this place filled with smoke drug price war. December 7, 2000, located in the southern end of Central Avenue Baofeng Drug Center just opened, they throw a one ‘blockbuster’ - the overall price of less than 40% ~ 50% of the peers, the move immediately drew customers and peers great deal of attention, and quickly ignited drug war in Harbin fuse. And its adjacent two old pharmacy - affiliated with Harbin Medical, Inc. Grand Central Thai chain pharmacies and belong to the people of Harbin medicine company, Central Avenue, pharmacy chains to immediately meet the challenge, first of all in response to a price war, followed by a big battle to fight store , service and quality of war fighting. One year has passed, although the drug war has brought to the Kazakh city of customers benefit, but it eliminated a lot of small stores, all warring parties is ‘not a good feeling in their hearts’, by year’s price war to make them aware and open pharmacy no longer earn, instead of losing the sale, after the market will belong to strong, thoughtful service, institutional and flexible enterprise. Baofeng price shock, giving the industry a breath of fresh air, makes clearer the nature of the market economy, from another aspect that made the challenger for the industry model - although the past year, did not gain any Baofeng high profits, but in the same street with the two old shop (and later opened a pharmaceutical company has called Kangtai drugs supermarket) one-third of the world, and for the future development of enterprises laid a good foundation. People say the price war is the mo