Happiness marketing path dependence.docVIP

 PAGE \* MERGEFORMAT 5 Happiness marketing path dependence As the name suggests, ‘happiness’ refers to people in the inner feelings of external things, to bring joy, serenity, calm, satisfied state of mind. So ‘happy marketing’ concept can be understood as consumer and business stakeholders feel associated products and services to the needs of those who bring joy and satisfaction of the state of mind. Theory of marketing is being discovered and mining enterprises, targeted solution to the psychological state of the customer’s status, recognition and attention to the need, with proposals that meet the needs of the customer a pleasant range of solutions and activities. This marketing process is found not to meet the customer need to start to understand the customer’s psychological tension, using the formation of customer relationship management and customer demand driven, and then through the business integration with customers to provide solutions to make customers seeking behavior to meet the psychological need of pleasure, to relieve tension in the customer extent, to being marketing purposes. When companies choose happiness marketing model and philosophy, then because of corporate economies of scale, learning effects, coordination with customer relations, and adaptive expectations the dependent variable and independent variables such factors exist, will inevitably lead to happy customers along the marketing model Direction constantly strengthened. Identification and positioning of happiness: First, grasp the group of customers needs, desires and needs. People’s happiness depends on the material and spiritual satisfaction. Substance people food, water, air, clothing, warmth and security of the primary physiological needs, also includes the ownership and emotional people, respect for the middle social needs include people of knowledge, and group self-realization of its high-level attention and individual needs. desire influenced by cultural, personal cha