Health care products is a landscape.docVIP

 PAGE \* MERGEFORMAT 6 Health care products is a landscape According to the State Council, the regional economic survey released by the Institute in 2002 showed: an annual production value of 300 million yuan of health care products companies, providing 10,000 jobs, and paid 40 million yuan tax revenue, reduce health insurance costs 500 million yuan. Thus, although the hard-bumpy, but the frequency of and trust in the disputed loss of health products industry, its development contribution to society is enormous. ‘Poor health products industry has done a successful few products’,’ money is difficult to make! Prepared to consider the switch to the ‘me around, often some friends to issue such a sigh. Indeed, the advertising bombing, end the overwhelming, prohibitive prices formed ahead of the market over-exploitation, coupled with quick success like enclosure Happy Valley, holding high-beating, gradually in the minds of consumers had a better The landscape has become a Road, incomplete memories. According to AC Nielsen released in 2001, national advertising expenses to 11.2 billion U.S. dollars, of which the top 10 who have health care products companies 8, ‘‘2002 years of Xinmin Evening News has published March 13 had such a message: It has been China Consumer Association and the China Institute of health science and technology content of health promotion materials to a survey conducted showed that the current domestic health care products promotional content is not consistent with national laws and regulations of up to 73.5%, of which the product functions accounted for 42.1 of false propaganda %, without the approval of the health sector, unauthorized promotional products with health functions accounted for 31.4%. It is obvious that the majority of health care products business is the lack of long-term planning, and they meet on the market, offer quick and tough, not to mention what the strategic layout, and the fight at the tactical level, not wait for al