Health care products market there are still gold do-.docVIP

 PAGE \* MERGEFORMAT 9 Health care products market there are still gold do? As China’s deepening reform and opening up policy, people’s living standards continue to improve the quality of life people are increasingly high requirements, but also began to pay more attention to health and longevity. A growing number of consumer groups, constitute a great medicine and health products consumer market. Plus spread for thousands of years traditional Chinese medicine and Edible food culture, health care has become common practice. ‘China trend’ an author of the book Wenyuan Kai summed up ‘of China’s future top ten investment hotspots’, the second hot spot is the international integration of high-tech products: The first Internet-related information industry, Second, and human health-related medicine and health products, Chinese herbal medicine and medical equipment industries. Wen Yuankai this argument quite reasonable. Through the development of several of China’s health food trend, it is easy to see health care products industry with unlimited potential of life. Health food in the 21st century of human food in the 21st century, to spend money on health ‘became a fashion, health food almost does not require a lot of publicity and marketing activities, still have a market. This is mainly due to changes in people’s consumption concept: Instead of drugs after the illness suffer hardship, it is better conditioning usually pay more attention to diet, eat more health care products, that is, from illness prevention and health care-based treatment of type to change. This corresponds to the ‘family medicine chest’ naturally became a ‘family health package’. However, the domestic health care products companies has shown that ‘each leading the trend in 2012’ situation. At present, more than half of domestic enterprises in the ‘Asian death’ of the state; medicine and health products industry, the market appears confusing and disorderly competition, such as a crisis. So how to