Health care products manufacturers in the survival of supermarkets Thoughts.docVIP

 PAGE \* MERGEFORMAT 6 Health care products manufacturers in the survival of supermarkets Thoughts One day in 2005 Chinese New Year in the whole country A well-known store in a store, there have been a Promoters fight events. We all know that Spring is the peak season for sales of health products, various manufacturers have resorted to 18 martial arts, which is the cause of the incident from a fight two promoters of health care products manufacturers, in order to scramble for a Group buy business clients who are pulled Bu Songshou Later, the guests were entangled too angry, and then angrily nothing to buy, and sped away. Ran a big business, the two complaints accusing each other of the Promoters and then fight, the scene 1:00 chaotic. Do the final processing result is expelled from the promoters of the two fined each factory 50000. In the supermarkets, the promoters are still many things to fight wrangling to see, indeed, the above-mentioned treatment of health care products manufacturers are more serious, the fines can be considered significant. Why is it so? This has to be from the role of health care products in the store talking about. Commodities in supermarkets structure, health care products is a very important part of that important health care products and other commodities important to the meaning, but not the same. Said that P amp;amp; G is important because it is a strong brand appeal and huge sales; that Arowana is important because every household seven things, fuel Youyanjiangcu tea, can not be separated. Health care products that are neither necessities of life is not what the brand pulling power and high loyalty products, sales at retail outlets, the total turnover also accounted for less than the number of years, why is it important? We store the positioning of goods division can be seen. In general, the stores will be done according to the products of their performance, broken down into indicators, including sales performance, brand perfor