Health care products marketing and management of the building of the contingent reflection Promoters.docVIP

 PAGE \* MERGEFORMAT 10 Health care products marketing and management of the building of the contingent reflection Promoters Throughout the current health care products marketing, the manufacturers to the KA stores, chain stores posted a full-time marketing promotions are universal, has also been considered to be the terminal intercept, sales volume of an effective means, especially in the current health care products are increasingly being the context of the marginalization of the Mid-Autumn, intercepting the terminal during the Spring Festival is not to seize, to nearly 40% of the sales would be difficult to ensure. Despite the health care products manufacturers are fully aware of the full-time store sales to core role of the terminal block, will be in marketing management in the construction of a number of teams, ranging from full-time promoters. But according to the author in different regional markets, as well as a large number of visits and the various manufacturers Promoters in-depth interviews of view, that the current health care products marketing Promoters team building, management, there are still drawbacks, is the health care products companies must face up to the time . Promoters Team Status To be a very good analysis of the above problems, we need to first analyze the current health care products marketing Promoters team management and store patterns of work. First, the Promoters team instability, a general lack of sense of belonging and identity, but the best promoters hard to find. Promoters team instability, frequent movement of personnel promotion corporate management has been troubled by a problem, so that the corporate market sector has always been very difficult to play a promotional combat team has done a multi-year business skills are also relatively old Promoters are already adept at a go, and office management company, the new recruits Promoters are also facing a fresh start, even when lured by other promoters of health care produ