Health care products of the six basic principles of marketing.docVIP

 PAGE \* MERGEFORMAT 14 Health care products of the six basic principles of marketing Approved by the Ministry of Health in 2001 reached more than 300 health care products, health care products companies has experienced several ups and downs then ushered in a business boom, but by my observation as well as in the work of the many health care products company marketing sector will experience found that truly successful or even be able to live very little health care products, can each leading the trend a year or two is quite successful, and many health care products on the market are faced with an ‘off’ in the market is simply do not do them, even so, there are still a number of health care products one after another to rush to ‘die’, each boss talking about their own products are perverting his face: So a good product, consumers just do not recognize. Life, we often see such a phenomenon, a very good young man, a good character, Business Planning, there is scholarship, but they could not find the object, while a small local ruffians dizzy all day, but with the women behind children one by one, and made everyone look at him in confusion: such a good guy, how the girls do not like this? To meet consumer demand, this truth is hardly a business owner does not endorse or do not know, it was kidney, let’s come to a kidney of products, some memory is not good, let’s come to a Bunao of products, while others want to beauty , again a beauty product, can indeed meet consumer demand, but why the market has an ‘off’ it? I meet consumer demand this is not it? Consumers also studied, and competitors also studied, and product strategy, pricing strategies, channel strategies, advertising and so made full preparations, where exactly is the problem? Health care products industry is a relatively specific industries, can not be a general industry, marketing ideas come to judge, I have engaged in marketing planning and sales execution process, summed up a set of health care pro