Health care products of modern marketing- marketing the concept of market segmentation.docVIP

 PAGE \* MERGEFORMAT 9 Health care products of modern marketing: marketing the concept of market segmentation When a health care products to enter the market, it must be the product market where a detailed analysis, to investigate target consumer groups, local consumer habits, local customs, terminal, channel marketing strategy, and so re-enacted, and this involves pre-market research, as we have had several market research is devoted to (R amp;amp; D of new products, how to do research; Products To capture the market, how to do research; to model the agent inspected the market, how to do research), so in the not repeated here. Location segments, according to group classification We all know that targeting the importance of target populations important, but there are still many unsuccessful businesses and manufacturers, product positioning error, sold to the target consumer population dislocation, resulting in failure of the entire marketing program. Shandong Dong-E E-Jiao original product positioning in the blood into the crowd, and later with the United States to plan a well-known companies conducted a detailed and thorough market research, the results it was found that more than 60% of the population was attracted to purchase Ejiao nourishing come, do not the blood of the accounts bought, recently abandoned donkey-hide gelatin to create ‘Chinese tonic first brand’ goal to create a ‘Chinese tonic first brand’ changes, it seems consumers pay any attention to test the product positioning is correct there is only standard. Some products will target consumer groups targeted in the ‘white collar’ people, in fact, ‘white collar’ concept is very vague, and you say what is white collar? Beijing, Shanghai white-collar workers is a concept, Shenyang, Xi’an, Wuhan, white-collar workers is also concept. Make 2000 a month white-collar workers, as well as making 5000 a month, and 10000 white-collar workers earn, but you may say that the Golden-collared more than 10000