Health care products strategic adjustment of emancipated.docVIP

 PAGE \* MERGEFORMAT 6 Health care products strategic adjustment of emancipated Health care products, only 3% of the trust What is the health care products, this problem almost every adult can answer: to protect their health products. We all need that she should be a widely popular product Caidui. But the reality of a survey: domestic health care products that only 3% of the trust. Why is that? The domestic market, health care products from scratch, from no one is interested to aspire to but in recent years attributable to calm. There is a set of data illustrate: in 1996,1997,1998 the peak period, the domestic total market size of health products up to 300 billion yuan, to gradually drop in year 1999,2000 to 20 billion or so, but until last year, is shrinking to the 10 billion or so, this data is equivalent to the heyday of the ‘three’ annual turnover. During the many health care products brand is mostly short-lived, the industry and even popular to this argument: health magenta more than three years. Why is that? According to a press report: 10 years, the international health care products market has been in a rising channel operate within the downturn in the global economy today, the industry almost every year to a rate of 15 to 30% with the increase, which were excellent health Commodities are also more rapid growth and sustained development of the consumer loyalty is very high. Such realities and the annual per capita health spending is still at a very low level while the number of fast-growing economy has in sharp contrast to China’s realities. Crux of the problem in the end, where 1, speculation was rampant, high to take profits. This is the health products industry, the rapid decline in consumer confidence index, one of the main factors. Turn on the television can be seen all kinds of health products on the screen filled with ads like bombing: XX calcium, XX Jin, XX Bao, etc. there have been calls, the picture is no talk of blocking your line of sig