Health care products terminal planning and management.docVIP

 PAGE \* MERGEFORMAT 9 Health care products terminal planning and management [Manager Li is a health products business manager, recently appointed to develop the southeast market, after some preparation, the company basically completed the preparatory work and began to dealers and end of the inspection, negotiations. However, in the process of inspection, the Manager Li has found an important issue - the original has been a very simple terminal management problems are complicated here. Manager Li where the original company was founded not long before the market area is limited to the southwest, in the Manager Li crack batch of hard work, last year sales and profits of both to achieve substantial growth, so the company decided this year to open up other areas. When the original in the Southwest, just in pharmacies Terminal Distribution, it basically covers the purchase of consumer groups, and has made gratifying achievements. However, in the south-east, Manager Li found that some providers of health care products super store sales far beyond the pharmacy, according to the company’s original channel terminal model, will lose a lot of client resources. May try to contact with the stores, the Manager Li found that the terminal stores the cost goes far beyond the pharmacy fees, according to projected sales, the new sales company will face the embarrassment of living beyond their means. Through exchanges with other regional managers, Manager Li found that the other regional manager also encountered the same problem, and only the East China market successfully solved this problem. They had just entered East market has also encountered this problem, but they start to Hejun a consultant to conduct a consultation, which successfully resolved the problem, and achieve a first-quarter balance of payments. Is responsible for East Market Manager Sun was once fought side by side with the Manager Li a comrade entrepreneurs, he consulting firm’s recommendations and East Marke