Health care products of the historical stage what is the core competence-.docVIP

 PAGE \* MERGEFORMAT 8 Health care products of the historical stage what is the core competence? First, the product time The product is the core competitiveness of the stage. Product era is the early development of health products industry, but also the early stages of our market economy, when, due to lack of social production, the product appears scarce, based on principles of economics: what is more scarce, and what more valuable, therefore, in those days, as long as the products sell to worry about, the factory at that time a dominant position, their right to speak in full, and even many dealers competing products in the factory line, get our hands on a product, you can in exchange for tickets, the product is so scarce, so what is means and methods of marketing. Keywords:: product scarcity, is the industry’s leading manufacturers, means and methods of marketing is very simple Second, the media age This stage, good at using the media who will be able to be rising. With the development of society, has introduced advanced production equipment, greatly increasing the production capacity, production and unprecedented expansion, thus changing the industry structure. Manufacturer more than the product more, even though people’s income levels, and on healthy consumer demand has increased, but its growth rate far faster growth in production. At this time of competition, some manufacturers can not be due to change over time, slow the pace of development, and some manufacturers to seize the historical opportunity, achievement of its peak condition. Relative to the number of products, media resources at this time and some provinces also CCTV television, a province in respect of a Two Party newspaper (far from today’s Internet, outdoor advertising, Focus Media, provincial and municipal health units to four or five ), the media resource was scarce, and there was a high degree of trust in media advertising people. Part of the industry are good at using the me