Health care products and services how to do database marketing.docVIP

 PAGE \* MERGEFORMAT 10 Health care products and services how to do database marketing Huangshi, Hubei Province with Yan biotech companies as a 98 year product only listed by 30 thousand yuan to launch the first of a market in Anhui, with more than two years rolling development of six provincial markets, develop the annual sales of nearly 4,000 million of health care products company, why in June 2000, the company’s new generation of zinc products Bio-zinc ‘Tong Zinc’ products market in Wuhan, a gradual reduction in the amount of advertising delivery, but instead a steady increase in sales to the pharmacy named in the purchase and increasing the number of times to repeat purchase? It turned out that the market in Wuhan, with Yan’s own service began to gradually implement competitive strategy, and have achieved encouraging results (in October 2000 ‘, Sales and Marketing’ magazine did feature reports). Although the last, health care products companies make their money to turn to invest in real estate, and gradually fading health care products market, but the children in Wuhan, the marketing model of zinc on the upgrading and innovation in the operation of several months, although technically there is not very good local it is certain that the strategic direction is correct. As a principal planner for a number of conceptual understanding and technical operation, select from the following aspects I want to talk about his own views: First, the development process of modern marketing 50s 60s 70s 80s 90s 2000s Consumer Marketing Industrial Marketing Services Marketing Social Marketing Integrated Marketing Relationship Marketing Second, continuous process of marketing communications: 4, Tong Zinc Wuhan, the mode of operation (A), theory-building A: Architecture B. Operation Description: 1. The database development process Originally was present for the implementation of direct marketing and the collection of customers and potential customers names and