Hang from the Association to Skyworth should we learn-.docVIP

 PAGE \* MERGEFORMAT 11 Hang from the Association to Skyworth should we learn? Both have been co-Hang, and Skyworth is almost irrelevant, Hip Hang is a renowned chain of mobile phone sales business, Skyworth is a famous TV producer. So what makes the two linked up already? In 2005, co-Hang, and Skyworth’s advertisements have been some changes have taken place, the Association Hang from the original ‘genuine low-cost, known the country, co-hang mobile phone chain’ is now also introduced a ‘service excellent co-Hang character and co-hang mobile phone chain ‘, Skyworth from the original’ no flash, and is healthy ‘is now replaced the’ six-color, to be healthy ‘. Responsive to changes in ad is the company’s insistence on the brand positioning or changes, from this insistence on the brand positioning or change them, and further said that from the association to Skyworth Hang the pros and cons of the brand positioning which, we should and can learn anything ? My advice is -- First, carefully select the location Association Hang brand positioning from the original ‘genuine low-cost’ up to now also introduced the ‘outstanding service’, from which this change, we can understand the helplessness of a co-Heng, from this frustration which we should be aware of a careful Select the importance of positioning! We can say that the original co-Hang ‘genuine low-cost’ positioning is a very good position, I felt that he could impress consumers, but the competition among mobile phone sales, as Gome and Suning accession, co-Hang ‘genuine low-cost ‘positioning among this’ cheap’ has been unworthy of the name! The reason is very simple, Gome and Suning to offer lower prices than the co-Hang. Thus, co-hang the original ‘genuine low-cost’ position right now is not a very good position. Then we establish the brand positioning for the time, how should pay attention to? We know that any business brand, aims to do is want to keep the accumulation of brand equity, which brand equity