Health Care Products advertising in the end how to do-.docVIP

 PAGE \* MERGEFORMAT 23 Health Care Products advertising in the end how to do? Primers As of today, the situation of health care products marketing is still ‘one-third divisions efficacy, seven parts by advertising’. In terms of health care products, the importance of advertising, even more than other marketing elements. Writer in the advertising industry, 8 years, had the honor of deep Chinese health products industry has experienced the ups and downs, saw the rise and fall of many companies, difficult and brilliant. From 1994 onwards to plan three oral Shanghai market, but also have engineered the anti-aging tablets Qingchunbao (from 1998 sales of more than 4000 million to 330 million in 2001), 100 Consumers Dan (2000 ~ 2002, 100 Consumer Dan has turned two national markets for a decisive breakthrough in barbarian), Coconut Island, deer, tortoise wine (Jiangsu, Zhejiang and Shanghai market, in high-speed growth, maintained steadily in 2001), as well as some of Melatonin planning. This is 8 years, there have been pretty successful (of course this is the first success of the enterprise), also had the failure of frustration, more is the constant confusion and constant thoughts. Today, the throw these reflections with you to explore in order to move closer to our theme: health care products in the end how to do advertising? The core issue facing health care products Advertising Health Care Products advertising face many problems, regulatory Yan啦 ,啦 , and so very much the same function. However, health care products ads currently facing the most essential problem is a crisis of confidence, namely: in the consumer office, trust in health care products serious problems, which led to five years ago compared to a serious decline in advertising effectiveness. To make health care products manufacturers embarrassing situation: do not vote in advertising, certainly are no longer marketable, (distributors, sales personnel do not have confidence, not agreed to) cast