Healthcare marketing tactics Collection of 3 - Soft-terminal communication and promotion of.docVIP

 PAGE \* MERGEFORMAT 10 Healthcare marketing tactics Collection of 3 - Soft-terminal communication and promotion of The twenty-first century medicine and health products marketing, the role of wholesalers are being increasingly weakened, while the retail end of the battle to reach white-hot. Terminal market is the last battlefield of consumer-oriented products. Nexus terminal market bears a heavy responsibility. Bearing on the - is on the joint manufacturers, wholesalers; Kai the next - is the second line to consumers, today’s basic criteria for the success of business sales is ‘one who has mastered sale terminals, who is the market winner’. Many manufacturers had previously only drawn attention to the lessons of failed high-altitude bombing, began to change in marketing strategy from the focus on advertising promotions, turned to the promotion of good channels, strive to improve the retail-store merchandise sales rate and the creation of the first share and recommend rate, seeking the end of capital preservation, the establishment of the terminal power system became a necessity. (A), the terminal Category: According to the nature of the terminal are divided into hard and soft end-terminal, the terminal refers to the hard economic entities occupy a separate room with independent legal personality, once implemented, a period of time will not change. Such as hospitals, pharmacies, pharmaceutical companies, supermarkets and so on. Soft Terminal is surrounding the sales of which began in interpersonal communication and coordination between the soft, such as doctors, salespersons, business managers and so on. In comparison, the hard-copy terminals and imitative stronger, relatively easy, while the soft end of the operation is a complex and complicated work, the effectiveness of its height, directly determines the sale and return the time and the number of models . (B), terminal and supervision, so that a salesperson to become its second employee. Products to en