Health wine marketing of product initiative.docVIP

 PAGE \* MERGEFORMAT 5 Health wine marketing of product initiative Health Wine Industry Status Health wine from the Shang dynasty, has now developed, though both the characteristics of health care products and wine, but the overall scale of the industry did not become an independent commodity categories, the total spending in the community represents only a small part of the data from many data alcohol products can be seen that the overall health-care market size in 2004 was about 25-30 billion, while the same year, the health products industry market there are hundreds of billion dollars, liquor even more than hundreds of billions of scale, compared to health-care Comparison of delayed development of the wine. In recent years, the annual growth in health-care wine more than 30%, and the industry concentration degree is not very high, it should be said that after the year 2000 health-care wine industry truly into the growth stage. In 2005 with the ancient Yue Shan, Chih-Chung, and rice wine companies, represented by China Central Television prime-time ad marks the locality of the rice wine industry in the East China market, after years of low-key and pragmatic to enter the national market after the market farming, which caused both the products and in turn the vial with rice wine health wine as a main product launch, defined as ‘self-cultivation of wine’, very fresh wine with the intention of grabbing the market stand. To some industry experts in the analysis and in rice wine brands such as strategic direction of health care in recent years when the wine industry, wine and de facto leader in fresh Coconut Island Deer Tortoise wine marketing strategies in-depth study found that health-care wine industry growth rate is far higher in the liquor industry, so some people have commented that in 2005 health-care wine market will ‘blow-out’ phenomenon. Should be said that industry growth is real, as China’s rapid economic development, urban and rural people’s purchas