Health Wine Channel Evolution.docVIP

 PAGE \* MERGEFORMAT 8 Health Wine Channel Evolution Health wine market, there were two completely different sales model, but also has a great brand. Wine as a health care products to health care to operate a typical course ought to Coconut Island Deer turtle wine. Coconut Island Deer Tortoise Wine Melatonin completely adopted a similar sort of health care products mode of operation. The health wine liquor to operate as the most typical is the fresh wine. Jin wine has always been the main channel to go dining, firmly occupy the catering market. amp;quot;Smooth ‘health Wine From the channel sales model till the choice of point of view, amp;quot;health liquor ‘This is really three words,amp;quot; smooth’ is a word. If we focus on amp;quot;health ‘on, then we can put it to operate as a health care products, if the center is in theamp;quot; wine’, they also can operate as a liquor. It is for this reason, health wine market, there were two completely different sales model, but also has a great brand. Wine as a health care products to health care to operate a typical course ought to Coconut Island Deer turtle wine. Coconut Island Deer Tortoise wine completely adopted a similar sort of health care products Melatonin mode of operation: In the product in order to install the main gift, such as its flagship retail price more than 60 yuan (pound loaded bottles) of deer turtle wine, sales channels business owners to go super, in playing the emotional card on the brand positioning is amp;quot;the father Bujiu ‘, locking the consumer group is the elderly. through pure mode of operation of health care products, Coconut Island, a single species of healthcare wine in eastern market ( mainly in Jiangsu, Zhejiang, more than 30% of its sales) to achieve the extreme. In addition to palm off the island, the main take the health wine gift packs and there is no wine Maotai, Wuliangye dragon and tiger wine, liquor, health Onlly. 2004 letter and in Wujiapi sales strategy will also b