Health Wine Market- Small Brand How to break through-.docVIP

 PAGE \* MERGEFORMAT 6 Health Wine Market: Small Brand How to break through? Two months ago, and a chat with friends, and learned that he was hired a marketing expert to the full to do ‘depth distribution’ of training. I asked, the results? A’s, ‘sales jump a few times, but as before the’. Indeed, the depth of distribution have long been, but was rebuilt between the manufacturers and dealers a ‘highway’ only and not something like science channel, tomorrow school executive is too busy! An anxious friend, and Kung urged enterprise diagnosis, I look for him, out of ideas. Under the warm, I stepped in 10 days, submit a written consultation. Market Situation At present the entire health wine market, a huge room for development, health, wine market, 2007 sales are expected to reach 80 billion yuan, and each year will be up to 30% growth rate. Central market, is the business place of strategic importance since ancient times. Hubei is one brand fresh wine health wine cradle, but also deer, turtles listed companies, Coconut Island, the company’s central headquarters of wine, as some of Zi Bujiu has even more central as an experimental field, we all want a share in this, therefore, market Competition is fierce. X health wine market dilemma A friend for a health-care wine Wuhan, the company’s marketing manager (hereinafter referred to as the X in the wine liquor), X is a Chinese herbal-based health wine ingredients, health effects similar to, in addition to packaging can be and there are no highlights more than. Monthly market of around 20 million per (30% of the purchase price dealers do not give in arrears), reimbursement low efficiency rate of the current Distribution covers 45% of the terminal market in Wuhan, the rest of the year did not shop down the terminal. Wuhan, the company has established three Area Management Office (Wuchang, Hankou and Hanyang), and the management’s job is mainly carried out a number of operators within the region of distribution an