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Health Products Marketing of 2: Community bayonet fighting
After the year 2005, the baptism of the market, health care product market rivalry has not the slightest relaxation, the opposite is even more brutal and bloody. Decisive battle in the community, this strategic slogan has been in early 2006 in various companies, communities, and begin with the operation of the section in chapter to open to.
A traditional society to the little ice age would be the form of experience
Traditional small community because of a lower cost for inputs, see the benefits of faster; 2 to technical difficulty on the low side and operable, has been to a very sought after by the health care products for SMEs. But the small community because to do too often, non-standard and attractive is not strong, the residents feel this more and more flat. The author surveys to neighborhood as a unit, each month different companies within the community in the same small community will be convened no less than 10 times, worse, do you Changba my debut after another three or four days of different companies in within the community with a place to convene a small meeting. The most fatal is the small community of pretext and procedures will be roughly the same: basically to go three days in advance to the community made a number of good news, free lectures, small gifts such as small posters, or leaflets, and then began to enter the theme -- - Sales. Two days ago I also personally participated in such a small community will be proved right in this way the residents will participate in a small passion, and not achieved the desired results.
Why do the residents did not buy a small community will account?
1. Activities less than a pretext. Good news, free lectures, small gifts, etc. in the form of too general, the customer has already formed deep inside the world there is no free lunch concept in the form of small favors and can no longer impress customers heartstrings. At the s
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