Helpless Hearts K.docVIP

 PAGE \* MERGEFORMAT 6 Helpless Hearts K Red pick k is a production of Heart’s Blood agent k brand mainly supported by the state, the products included in the national Torch Program High-tech project of large enterprises. This article has no intention-to-business operations, product marketing to make any assessment, nor is it to make rash criticisms of their advertising, exclusion, just by analyzing the company’s three advertising to expound a bit premature, I view with a view to jointly explore with the expert colleagues. First, the ‘rural chapter’ (named as ‘rural chapter’ is because the positioning of points on the advertising market in rural areas, therefore, to not for advertising content is concerned). Hearts k listed at the beginning, the product advertising simply to ‘the blood really fast’ as the chief complaint of point, and labeled with the aspirations are for this particular group of iron-deficiency anemia and began an extensive promotion in rural areas. Perhaps, advertising planners that: China’s farmers have a considerable number of people do not live in affluent, especially those in poor mountainous areas especially, therefore, there may be a considerable number of people of ill health (as a result of nutritional deficiencies resulting from iron deficiency anemia the majority), so the market positioning in the vast rural areas. Offensive advertising is very powerful, ‘Hearts k blood really fast ...’ and then the poor can not anemia ‘much surrounded by large advertising trend in rural areas, and even pig pens, cattle pens and such places of public toilets should be painted a . As a result of the expression products ‘hearts k blood really fast’ sentence slogan does not give any other people the wrong impression, but the ‘re-the poor can not anemia’ but is questionable. Why do I say? Is well known that the majority of our peasant brothers just qualify as adequate food and clothing, is still suffering from poverty, not all ‘anemia’ (except for indi