Herborist VS Po Laiya Qiangqiang meet head of the development of domestic brands if the road.docVIP

 PAGE \* MERGEFORMAT 19 Herborist VS Po Laiya Qiangqiang meet head of the development of domestic brands if the road (Based on the ‘2008 China’s cosmetic industry’s annual Awards Ceremony-cum-2009 Brand Leadership Summit ‘live’ the brand summit dialogue ‘content of the discussion.) Time: March 25, 2009 AM Location: Zhejiang Hangzhou Zhejiang Xizi Hotel Feiyun Hall Theme: Local brand development road Guests: Shanghai Herborist Cosmetics Co., Ltd. General Manager Mr. Huang Zhen Hangzhou Po Laiya Cosmetics Co., Ltd. General Manager Mr. Fang Yuyou Guangzhou Fu Shide Daily Chemical Co., Ltd., Chairman Mr. Fang Zhengyu Moderator: Mr. Feng Jianjun Jian-Jun Feng: By reading Herborist accumulated over the past three years, the market and found her in the industry generated a lot of impact, including the birth of the industry innovation model channels. Huang Director to help us first of all read what everyone Herborist brand in the past three years, the brand development process and growth experiences. DR: First of all grateful for this opportunity to share Herborist course of development. Brand is a long-term behavior, we will explore the time to do Herborist conclude that two elements: First, the brand must be differentiated, and the second point is the confidence and patience. We persevere to do with the differences in perspective in a brand, so only sharpen the brand for 11 years and nearly three years of rapid growth. Of course, this 3-year is not to say Herborist done perfectly, fully successful, it is only Herborist brand in the long-term development in the process of a more important one stage, because we have gained market acceptance, or has been target consumer group’s endorsement. Of course, how to maintain such a development, to achieve sustained brand management, this is our fundamental, so that Herborist long way to go. Jian-Jun Feng: Thank you, Huang General introduction and sharing. Then we ask general of Hangzhou, Po Laiya’s common analysis to