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Hit the Achilles heel
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Hit the ‘Achilles heel’
In ancient Greece, the Trojan war, Paris has been the oracle of Apollo, learned the weakness of Achilles, open bow impacted in one of his deadly Office heels, making ‘Achilles heel ‘to become highly symbolic vocabulary. Marketing to win the success of competitors also need to find the heel, and give a fatal blow.
Pfizer’s Norvasc listing of a few years later, the global sales of gradually catch up with the previous leading Bayer’s Adalat GITS and quickly than his opponent. However, in different countries, a time period, sales of both are equally matched, such as China. The two species in order to win in the competition will be marketing are all too vivid Fun, which want to fight too dazzling interpretation of the scene several times, becoming a national or local cardiovascular academic calendar year the most exciting moment of the meeting, which the plot is and Ancient Greek Paris and Achilles echoes the battle, as to whether the two sides hit each other’s vital, you see if you can get from ‘Apollo’ the oracle of.
1st Round
Norvasc provoke a dispute. Norvasc in the form of promotional materials in the form will involve the worship of two new studies with the (INSIGHT and ACTION study) listed in the ‘lower stroke, compared with the control group event’ and ‘lower compared with the control group myocardial infarction events’ section, under the bold red label was shocked to Adalat GITS are ‘no support’, which means taking the same thanks to the new results, as compared with the control group, if not better. So, what varieties of the control group do? INSIGHT study, the control group diuretics, ACTION study is a placebo control group, that is, taking Adalat GITS compared with placebo or diuretics, are not a greater reduction in stroke and myocardial infarction. Enough weight to such a conclusion, right?
Adalat GITS calm response. Attacks against each other, thanks to a new two materials with tailor-made to meet t
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